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You've Found Me
Hi, my name is Yi Zhou, a product UX designer passionate for simplifying the complex.
With my meticulous eye for detail and my creative problem-solving mind, I am able to craft user experiences that are both effective and delightful.
With my proficiency in analytical thinking and front-end development, I am able to unearth users' true needs and find a balance between being a perfectionist and being practical.
Projects
Crafting the Sports Illustrated app presented a unique design challenge: harmonizing the iconic legacy of Sports Illustrated with the evolving expectations of today's mobile users. Through intensive collaboration and an unwavering commitment to user-centric design, I developed an experience that is both faithful to the brand and tailored for modern consumption. By strategically integrating personalized features and fine-tuning the typography to align with the SI brand, the app seamlessly marries tradition with contemporary design, providing users with a fluid and engaging interface to immerse in unparalleled sports content.
Available via App Store and Google Play Store.
In the midst of acquisitions and technological transitions, the Sports Illustrated website embarked on a multi-faceted redesign journey. Spanning across several years, this endeavor wasn't just about aesthetics or routine improvements. It was an imperative, dictated by backend incompatibilities and an ambition to refine user experience. As a central player in this saga, I contributed to diverse facets of the project: from specific page redesigns to laying down the design foundation for SI's fresh web presence. Through the layers of challenges and opportunities, what emerged was a website harmonizing with the modern Maven Platform, while preserving the legacy and grandeur of Sports Illustrated.
Maven.io stands as a testament to the power of integrating professional publishing with vibrant community interaction. Born from the legacy of scout.com, Maven was envisioned not just as a publishing platform but as a digital confluence where creators and communities coalesce.
Maven's objective was to weave together the publishing and community, ensuring content consumers and community contributors both found value and engagement. Maven.io's story is one of innovation, dedication, and a relentless pursuit of user-centric design.
OnTimer is an exploratory project conceived to mitigate the detrimental impacts of inconsistent sleep schedules, jet lag, and shift work on human performance. Rooted in academic research and design methodologies, the app aims to align with your natural circadian rhythm to regulate your daily activities, ultimately serving as a comprehensive solution for maintaining well-being despite modern-day schedule disruptions.
LinCo is a burgeoning online educational service dedicated to refining the oral English communication skills of Chinese students. Engaging in one-on-one sessions, students have the unique opportunity to converse directly with proficient university English instructors based in the United States and United Kindom.
In this project, I revitalized Polywell Computers' visual identity, leveraging its rich history and culture as inspiration for a new logo, updated stationery, and contemporary website design.
InOrder aims to revolutionize the way small-scale restaurants manage their operations. Developed during a business research initiative for Polywell, this mobile POS application not only streamlines order processing but also incorporates a unique finger-writing feature to transcend language barriers. In doing so, InOrder addresses the specific challenges and workflow nuances that are often overlooked by mainstream POS systems.
This is a branding and web design project conducted as part of an academic exercise, aimed at enhancing the visual identity of the Diabetes Prevention Organization, a public welfare institution. The focus was on creating an impactful and coherent brand language to elevate the organization's outreach and mission.
This page serves as a comprehensive exhibit of various design undertakings, from academic projects to quick freelance projects and more extended part-time job contributions. This selection showcases the wide range of my design capabilities.
